If you have an eCommerce store, whether you sell physical products or digital products, here are 5 easy ways to market your products.
1. Build an Email List
To build your list, you can offer coupon discounts if they sign up, sign up everyone who buys from you, and maybe give away a free digital product to your subscribers that relates to them and solves a problem for them. It’s easy to create a free PDF checklist or something that relates to the types of products you sell.
2. Start a Niche-Specific Group of Users
Another great tip for marketing your eCommerce store online is to start groups and forums using social media (like Facebook groups, for example) to create user-specific groups. So if you sell cat toys, you may want to start a cat lovers group where you can interact with cat lovers and then also give them first dibs on any sales or new products.
3. Run Facebook Advertisements
Instead of running a Facebook ad for your entire site, run advertisements for selected products or services individually. If you grab a Facebook pixel, you can install it onto your site by following the directions given by Facebook, or by hiring someone who knows how to do it such as your web designer or a virtual assistant. The pixel will then target only people who have already visited your site with the advertisement that you run.
4. Post Informative Content Often
Even an eCommerce site can have a blog that enables you to post informative content that engages, educates, and informs your audience about your products, as well as how to use them. You can publish case studies, user-generated content showing users of your product using it in action, examples of how to use your product, tips on using your product, and so much more.
The more useful, valuable, and informative the content is, the better. If it’s interesting and engaging, that’s even better because people will share it. It also gives you something to promote on social media.
5. Mind Your SEO
Product descriptions, product titles, and how you name the images of your products are all very important for the health of your search engine optimization. Don’t ignore any of that, thinking it doesn’t matter just because your customers can’t see it. The search engines see it and they use it to deliver your content to your audience, so don’t skimp on these important aspects of SEO.
If you are an experienced business owner, your customers may have used electronic checks in order to make payments. Since many merchants find this system difficult to understand, they allow their payment processors to take care of the technical aspects of the system. In case of disputes, the trader can do nothing except accepting the demands of the payment process. Therefore, it is important that you understand how these electronic payment systems work. Read on to know more.
If you manage a business, you may want to have at least a basic understanding of how electronic check processing works.
Let’s start with the definition of e-cheque. Basically, this is a type of payment system where funds are taken out from the bank account of a customer and deposited directly into the account of the merchant. The network that takes care of everything behind the scene is called an Automated Clearing House. For processing these payments, business owners have to have an e-cheque processing. This system allows easy withdrawal of payments from the bank account of the client or customer.
Getting an eCheck Merchant Account
If you already accept payments through credit cards, your merchant account may be ready to install ACH processing to the system. Many companies provide these services for online businesses. So, you can choose from a lot of options based on your business requirements and personal preferences.
As soon as you have found a processing account that can meet your requirements, you need to fill out the form. You need to provide a lot of details, such as the processing volumes and the number of years you have spent managing your business. Typically, the application process is quite easy and fast. Plus, the approval process is completed within a few days.
How eCheck Processing Works
There are a lot of similarities between paper check handling and electronic check processing. The difference is that electronic checks are processed a lot faster. Given below is the description of the entire process. For a better understanding, we have divided the process into three steps:
1. Purchase Authorization
For the approval of the purchase, customers can complete an online form or have a telephone conversation. After authorization, the check information is sent to the payment processor.
2. Payment is Finalized
After receiving the cheque information, the payment processor takes out the funds from the bank account of the customer and provides a seat.
3. Funds are Deposited into the Bank Account of the Merchant
After the initiation of the transaction, the electronic check requires up to 3 days to clear and transfer the funds into the account of the merchant.
One of the most common ways to make payments online is through credit cards. However, as far as recurring transactions are concerned, electronic checks provide the best solution. This is the reason, ACH billing is gaining popularity among the managers of real estate. The reason is that they can easily collect monthly rent.
In short, this was a brief description of how the processing of electronic checks happens. If you are a business owner, you may want to try out this payment method in order to facilitate your customers. This can help make your business more appealing to customers and clients.
A time-honored way to increase the price point of each transaction is to offer an upsell.
Another time-honored way to ensure you don’t lose a sale entirely, is to offer a downsell to people who may have reasons for not needing or purchasing the main offer (usually a lack of funds).
1. Know Your Customers
Until you know your customers, it will be very hard to run any successful offers at all. Knowing your audience inside and out enables you to ensure that every offer you make solves problems for your customers. It will also assist you in knowing just the right upsell or downsell to make and when to make it.
2. Ensure Your Upsell Is Related to Your Original Offer
When you choose either an upsell or a downsell, they need to be closely related to the first offer. If not, it will be confusing. An example of this practice might be offering a “How to Lose Weight and Get Healthy” eBook and as an upsell offer you could add a “30-Day Menu Plan with Grocery List, Recipes, and Cooking Instructions”.
3. Keep Your Upsell and Downsell Offers Limited
One danger about upselling and downselling is the temptation to keep adding offers when people turn down the offer you have given them first. However, you don’t want to confuse your customers with too many choices. Plus, you want to ensure that the upsells or downsells aren’t giant price decreases or increases. Consider 20-25% up or down either way.
4. Try Creating a Bundled Offer
One way to offer an upsell that looks amazing is to make the upsell a bundle offer. For example, you’re selling this eBook, and you also have the grocery shopping list, recipes, and instructions to help them follow the book. Plus, you even have group coaching. You can put all that into a bundle right in the shopping cart and let them pick that instead of their original choice.
5. Test Everything
When you want to offer anything, it’s important to consider different price points, various upsells, and different downsells. Conducting some A/B testing can show you, for example, whether your audience would convert more to the bundle offers or to a more direct upsell or downsell opportunity. You can’t know what they like without testing.
Adding upsell and downsell opportunities to your original offers will increase the price point of initial purchases – thus ensuring that you make even more money.
Plus, downsells will keep customers who may not be ready to commit to the higher-priced offer. This will get them on your email list and show them the quality of your work, and still be related to your first offer.
SEO is complex small business SEO doesn’t make it any smaller than big business SEO. You can do the bare minimum but if you don’t do all the tactics, you’re wasting your efforts. SEO requires ongoing work and is not sufficient to do it only once. There are one-time optimizations with no maintenance but SEO is an ongoing work in progress. It comprises:
1. Publishing new content regularly
2. Renewing existing pages frequently
3. Adding new links to new pages and going back to old pages
4. Adding new links to new pages and going back to old pages
5. Promoting content via channels such as social media and email
Often many times small business owners have plenty on their plate with their day-to-day activities. With the assistance of an SEO services company your site can create traffic and leads for you while you can focus on your customers. A professional SEO service provider has the best tools and the knowledge to leverage your business.
You may be at a point where you are thinking of hiring an SEO services company for your business. However, you are wondering what they do. In this segment, we will take a closer look, have a clear picture and become aware of the terms used in conversations with an SEO service provider.
The efforts that an SEO services company does focuses on ‘crawlability’ and usability of your website pages. They will optimize your sections of the website that the public sees and that are read by the search engines. This comprises:
1. Content: They will make your content relevant to the keywords you are ranking for.
2. Structure: They will arrange your linking hierarchy and make search engines easily crawl.
3. Meta Data: They guarantee your page has title tags, image tags, headers, meta descriptions that have targeted keywords.
4. Experience: They will identify how engaging your page is and provide feedback for improvement from a user experience perspective.
This involved your website’s backend essentials. They will help you with:
1. Site Performance: This encompasses website responsiveness, load speed, and image size functionable on all devices.
2. Domain Authority: They will make sure you are on the good side with Google terms.
3. Backlinks: They will help you construct links to your site from other reliable websites.
Advantages of Using a Website SEO Service
Website SEO services are mandatory to enhance the ranking and visibility of the website to your targeted customers and can benefit your business. Let’s see a few benefits:
SEO Services use specialized and tested SEO optimization techniques to increase website traffic, which directly affects business profit. An SEO expert performs the audits and makes essential changes to the website that are crucial for your online business success. This means you can pay close attention to other aspects of your business, such as your product/service offer and customers.
Return on investment
When you spend on SEO services to rank your website you bring more visitors, the conversion rate will increase automatically, and you can make money most effectively.
The expert teams have years of experience with on-page and off-page optimization of the website content. The service providers know how to achieve outstanding results quickly, and they use analytical data to ensure that efforts are going in the right way to increase your sales.