When people are looking for something on the internet… a product or service… they will normally use a search engine such as Google or Yahoo.
They type the name or a brief description of what they want into the search box and press enter. A list of possible sites comes up on their screen… these are known as search engine results.
Keywords and phrases
Keywords are ideas and topics that define what some content is about. For example, the name of the product or service that searchers are looking for is a keyword.
For example, if you had a website selling products to diabetics, keywords would include terms such as diabetes, type 2 diabetes, insulin and so on. These are the words and phrases that searchers enter into search engines when they are looking for diabetes-related products or services. These are also called search queries.
If you can boil everything on a webpage -all the copy, images, videos etc- down to a few simple words and phrases, these are your primary keywords.
Search engine optimisation (SEO)
As a website owner and content creator, you want the keywords on your page to be relevant to what people are searching for. In this way you improve the chances that searchers will find you website or product page among the search engine results.
Most search queries will return thousands of results in hundreds of pages. No searcher will bother to read through the whole list or even more than a few pages. To have any sort of a chance that a searcher for a particular product will click through to your webpage from the search engine results, you need to be on the first page or so of those results… preferably towards the top of the first page.
Search engine optimization (SEO) is the process of organising the copy and other elements on your webpages so that they rank high up in search engine results. The higher your webpage is ranked in the results, the more visitors it will receive from searchers… giving you a chance to convert them into paying customers.
So, if you can manage to incorporate relevant keywords and phrases into your webpage copy, the chances are you will get plenty of searchers looking for your products and services. The trick is to find the relevant keywords and phrase… this is done using keyword research.
The first step in search engine optimisation is keyword research, researching and finding alternative search terms that people enter into search engines while looking for products or services that are similar to yours.
Millions of keywords and phrases are entered into Google every day. Up to 25% of these are very specific long-tail keywords, ie they are detailed phrases. Thus if you can find additional keywords to add to your primary keywords, you will rank higher in search engine results. Keyword research can generate high returns on the time invested if you know how to go about it.
The purpose of keyword research is to determine what users are actually typing into their search boxes. But nowadays you don’t have to worry about finding keywords and phrases that exactly match what your prospects are looking for. You just need to think in terms of keyword themes.
Keyword research tools
Once they have a primary keyword, you expand on it to find similar keywords. There are plenty of keyword suggestion tools you can use to help you.
Most search engines provide their own keyword suggestion tools. There are also some stand-alone research tools.
The suggested keywords usually include the search volume (number of searches made per month) for each of those keywords. This is really handy as you can use this information to select additional appropriate keywords.
Research tools such as WordTracker, Keyword Discovery, and Google’s AdWords Keyword Planner not only give you search volume data and trends but also give you helpful recommendations on similar keywords and phrases worth exploring. The Google AdWords Keyword Planner, for example, offers a thesaurus and alternative keyword suggestions.
Google Suggest can be a useful research tool. Google Suggest is Google’s auto-complete function. If you enter a letter or a word in a search field, you will be automatically shown associated terms in a dropdown menu. These suggestions are based on the most frequently searched terms.
Another great way to quickly get ideas is to type a keyword into Google and then scroll down to the bottom of the search engine results page. There you will see a little section labelled Searches related to keyword.
Check these out for their relevance to your product or service and for their search volume.
Using the results of researched keyword themes
Your goal in all this is to improve your online presence so customers can find your products and services when they search using relevant keywords.
For example, if you are selling bicycles and you discover through keyword research that the phrase ‘mountain bikes’ is generating more than 10,000 monthly searches, there are two main things you can do:
Write a blog post that offers information on mountain bikes.
Edit some existing pages on your site so that variations of the phrase ‘mountain bikes’ are included in the copy.
These actions will (hopefully) help search engines understand that these pages really are all about mountain bikes.
Researching keywords and phrases is vital if you are to get your pages ranked higher in the in search engine results, thereby gaining prospects and customers.
A Google My Business profile is essential for local online business. It’s free and will enable you to appear in local search results for queries specific to your products or services. Without local SEO, you won’t be appearing on any local map listings in which Google displays search results for the vast majority of local queries. When it comes to choosing your categories be specific. You have a much better chance to rank for “New Jersey Local SEO” or “New York SEO” than for generic terms like “Local SEO” or “SEO”.
Local search results appear for people who search for products and services near their location. They are shown a few number of places across Maps and Search. For example, you will see local results if you search for “new jersey web design” from your mobile device. Google will show you the kind of matching nearby web design firm that you’d like to visit.
Local SEO starts with NAP (name, address, phone) and then creating citations (listings) on every other local listing sites like yelp, foursquare, yellowpages, hotfrog etc. Having same NAP information on your website is absolutely critical and essential. Adding accurate and complete information about your business always helps you with click through rate. Its essential to get the website updated with accurate and complete NAP and other business related information like description, hours, menu, photos etc and then copy all the information into GMB.
To really improve your local rankings you will need to build citations for your local business website, these can be on local business listing website (LBLs) like yelp, foursquare, yellowpages, hotfrog etc. The building, maintaining and data cleansing of local citations is an important part of local SEO. This enables you to not only showcase your services in search engines such as Google, Yahoo and Bing but also, more importantly, help your customers find you easily.
Another big ranking factor for local SEO is to encourage customers to leave positive reviews on your GMB listing. Your star rating is also displayed on the Google map to searches so a high rating can also improve your click through rate from the SERPs too. Google wants to translate your offline popularity into online. Hence getting positive reviews from your clients and customers is critical these days, so it’s an essential that business owners, managers or concerned executives communicate with their best clients and customers to get positive reviews from them which mention their products and services.
Reviews are always a subject of scrutiny, whether it be positive or negative. With Google My Business, it can come from anyone, from field experts, regular customers or clients, and anyone else. Reviews are one way that helps your customers and clients get their concerns straight to you, that is why it’s important to respond back. For every negative reviews, proper response with your clarification is essential to convert their impact positive.
Google My Business shows customer data through their insights. By using insights, you will be able to see and analyse how people came across your website for more information about your products and services, and what they are looking for. You can also see how many customers visit your website, and how many times they have viewed your products and services related informations and from where they exit your website. This is very important data for your local SEO strategy, as you can instantly see how well you are performing, and see which new strategies and techniques you can use to further improve your business volumes.
Having an online business in today’s world is a challenge, as you are always facing a lot of competitors in your niche. It is always important to find ways to stand out, and optimize your Google My Business account will do just that. Using this tool GMB, you would be able give your online business the visibility it needs, and help potential customers find you easily.
If you have an eCommerce store, whether you sell physical products or digital products, here are 5 easy ways to market your products.
1. Build an Email List
To build your list, you can offer coupon discounts if they sign up, sign up everyone who buys from you, and maybe give away a free digital product to your subscribers that relates to them and solves a problem for them. It’s easy to create a free PDF checklist or something that relates to the types of products you sell.
2. Start a Niche-Specific Group of Users
Another great tip for marketing your eCommerce store online is to start groups and forums using social media (like Facebook groups, for example) to create user-specific groups. So if you sell cat toys, you may want to start a cat lovers group where you can interact with cat lovers and then also give them first dibs on any sales or new products.
3. Run Facebook Advertisements
Instead of running a Facebook ad for your entire site, run advertisements for selected products or services individually. If you grab a Facebook pixel, you can install it onto your site by following the directions given by Facebook, or by hiring someone who knows how to do it such as your web designer or a virtual assistant. The pixel will then target only people who have already visited your site with the advertisement that you run.
4. Post Informative Content Often
Even an eCommerce site can have a blog that enables you to post informative content that engages, educates, and informs your audience about your products, as well as how to use them. You can publish case studies, user-generated content showing users of your product using it in action, examples of how to use your product, tips on using your product, and so much more.
The more useful, valuable, and informative the content is, the better. If it’s interesting and engaging, that’s even better because people will share it. It also gives you something to promote on social media.
5. Mind Your SEO
Product descriptions, product titles, and how you name the images of your products are all very important for the health of your search engine optimization. Don’t ignore any of that, thinking it doesn’t matter just because your customers can’t see it. The search engines see it and they use it to deliver your content to your audience, so don’t skimp on these important aspects of SEO.
If you are an experienced business owner, your customers may have used electronic checks in order to make payments. Since many merchants find this system difficult to understand, they allow their payment processors to take care of the technical aspects of the system. In case of disputes, the trader can do nothing except accepting the demands of the payment process. Therefore, it is important that you understand how these electronic payment systems work. Read on to know more.
If you manage a business, you may want to have at least a basic understanding of how electronic check processing works.
Let’s start with the definition of e-cheque. Basically, this is a type of payment system where funds are taken out from the bank account of a customer and deposited directly into the account of the merchant. The network that takes care of everything behind the scene is called an Automated Clearing House. For processing these payments, business owners have to have an e-cheque processing. This system allows easy withdrawal of payments from the bank account of the client or customer.
Getting an eCheck Merchant Account
If you already accept payments through credit cards, your merchant account may be ready to install ACH processing to the system. Many companies provide these services for online businesses. So, you can choose from a lot of options based on your business requirements and personal preferences.
As soon as you have found a processing account that can meet your requirements, you need to fill out the form. You need to provide a lot of details, such as the processing volumes and the number of years you have spent managing your business. Typically, the application process is quite easy and fast. Plus, the approval process is completed within a few days.
How eCheck Processing Works
There are a lot of similarities between paper check handling and electronic check processing. The difference is that electronic checks are processed a lot faster. Given below is the description of the entire process. For a better understanding, we have divided the process into three steps:
1. Purchase Authorization
For the approval of the purchase, customers can complete an online form or have a telephone conversation. After authorization, the check information is sent to the payment processor.
2. Payment is Finalized
After receiving the cheque information, the payment processor takes out the funds from the bank account of the customer and provides a seat.
3. Funds are Deposited into the Bank Account of the Merchant
After the initiation of the transaction, the electronic check requires up to 3 days to clear and transfer the funds into the account of the merchant.
One of the most common ways to make payments online is through credit cards. However, as far as recurring transactions are concerned, electronic checks provide the best solution. This is the reason, ACH billing is gaining popularity among the managers of real estate. The reason is that they can easily collect monthly rent.
In short, this was a brief description of how the processing of electronic checks happens. If you are a business owner, you may want to try out this payment method in order to facilitate your customers. This can help make your business more appealing to customers and clients.